---
title: Behavioural Economics of Pricing
description: Behavioural Economics of Pricing
---

[Stratinis' Blog | Price Optimization and Revenue Management Insights and Tips](https://www.stratinis.com/blog)

# [Behavioural Economics of Pricing](https://www.stratinis.com/blog/behavioural-economics-of-pricing)

 Written by [Stratinis](https://www.stratinis.com/blog/author/stratinis) | 10 Sept 2014, 13:51:00

HelpScout reveal utilizing smart pricing strategies when selling your products, services or subscriptions is a crucial element in succeeding within the competitive marketplace. To gain a more clearer perspective of the subject, looking into studies in behavioural economics can help you set your prices accurately. The following methods can help set the correct prices:

- Similarity can cost you sales
- Utilize price anchoring 
- Use Webers' law
- Reduce pain points in the sales process
- Try out old classics
- Emphasize time spent vs. saved 
- Never compare prices without a reason 
- Exploit the power of context 
- Test different levels of pricing 
- Keep prices simple

Read more at: [http://www.helpscout.net/blog/pricing-strategies/](http://www.helpscout.net/blog/pricing-strategies/)

See how [Stratinis](https://www.stratinis.com/) can endeavour to optimize and manage your prices through our [pricing software](https://www.stratinis.com/)

[View full post](https://www.stratinis.com/blog/behavioural-economics-of-pricing)

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