Pricing

"Indecisive" Price Strategy at Kingfisher Leads to Share Fall

"Indecisive" Price Strategy at Kingfisher Leads to Share Fall


Kingfisher, the company behind retail chain B&Q, have blamed over-discounting in Q1 for missing their earnings targets, and a 2% drop in margin, that has led to a fall in share prices of more than 6%.

http://www.ft.com/cms/s/0/90c920be-e71d-11e3-88be-00144feabdc0.html

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