TechRadar Pro see Netflix and Spotify attempting to become the de facto standards in their paid-for video and music streaming services. For these subscription based businesses a smart pricing strategy is needed. Here's a breakdown of how this can be achieved:
- Offer a range of price points
- Lock customers in with discounts for longer term subscriptions
- Communicate price increases carefully
- Differentiate price increases if possible
- Carefully control retention strategy
Read more at http://www.techradar.com/news/world-of-tech/management/lessons-from-netflix-and-spotify-how-to-perfect-subscription-strategies-1255816