The Online Pricing Trap

Shermans Travel delve into the Internet truths -  For as much as the Internet empowers, there is a dark side to your web browser - namely in its ability to identify you. While it might be convenient to enable your computer to store passwords, recall usernames and save address details; it may not be so beneficial when purchasing travel and services.

This phenomenon has become know as 'dynamic pricing' - where online retailers adjust pricing for different consumers, dependant on factors like where they live and what computer they use. The less companies know about you, the more likely you are to obtain a fair price. Here are a few tips on maintaining a higher level of secrecy:

• Search with anonymous engines
• Clear cookies and cache
• Disable location
• Use private window browser
• Install plug-in

Learn more about our pricing solutions here: