Using Big Data To Make Better Pricing Decisions

McKinsey&Company see harnessing the flood of data available from customer interactions allows companies to price appropriately - and reap the rewards. The key to better pricing is understanding fully the data now at a company's disposal. It requires not zooming out but zooming in. To become sufficiently granular, companies need to do the following:

• Build skills and confidence 
• Actively manage performance 
• Listen to the data
• Automate 

Read more at
http://www.mckinsey.com/insights/marketing_sales/using_big_data_to_make_better_pricing_decisions

At Stratinis we can add value to your business through our pricing software. Learn more on our website.