McKinsey&Company see harnessing the flood of data available from customer interactions allows companies to price appropriately - and reap the rewards. The key to better pricing is understanding fully the data now at a company's disposal. It requires not zooming out but zooming in. To become sufficiently granular, companies need to do the following:
Read more at
http://www.mckinsey.com/insights/marketing_sales/using_big_data_to_make_better_pricing_decisions
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