Stratinis' Blog | Price Optimization and Revenue Management Insights and Tips

Using The Internet For New Product Pricing Strategies

Written by Stratinis | 04-Aug-2014 09:23:00

Are you puzzled when it comes to pricing your new products or services? The web can be the perfect tool for performing pricing experiments and discovering your new product pricing strategies. Cynthia, see finding the balance when it comes to pricing can be difficult. The main objective is a price that enables for sufficient profit, while also allowing for plenty of sales.

The question remains how do you determine how to price your products and services? Do you opt for a lower price and more sales or fewer sales and a higher profit per sale? The web can be the a great tool for performing pricing experiments that will be enable you to achieve an ideal balance, in terms of your pricing offerings. The following can help you decide:

  • Split testing online 
  • Customer segmentation 
  • Decoy pricing options
  • Pricing strategies 
  • Price perception 

Learn how Stratinis can help you make better pricing decisions.