Stratinis' Blog | Price Optimization and Revenue Management Insights and Tips

What Is The Most Important Element In Your Business?

Written by Stratinis | 14-Aug-2014 13:35:00

Marketing Donut highlight getting your pricing right will make an enormous difference to your turnover and your profits. It is seen as one of the most crucial elements in ensuring a more efficient business. It is a difficult art - set it too high and your customers will flock to cheaper competitors; set it too low and people will assume your product or service is low quality and steer clear. It is essential to take into account how you will structure the following:

  • Competitive pricing
  • Premium pricing 
  • Discount pricing strategies 
  • Pricing a range of products 

Read more at http://www.marketingdonut.co.uk/marketing/marketing-strategy/pricing

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