--- title: Why Dynamic Pricing Is Key For E-commerce Retailers description: Why Dynamic Pricing Is Key For E-commerce Retailers image: http://info.stratinis.com/hubfs/Imported_Blog_Media/-+.jpg --- [Skip to content](https://www.stratinis.com/blog/why-dynamic-pricing-is-key-for-e-commerce-retailers#main-content) [![Stratinis logo](https://www.stratinis.com/hs-fs/hubfs/STRATINIS_LOGO_COLOR.jpg?width=606&height=139&name=STRATINIS_LOGO_COLOR.jpg)Homepage](https://www.stratinis.com) - [Pricing Software](https://www.stratinis.com/pricing-software) - Pricing Expertise - [Pricing Advice & Pricing Expertise](https://www.stratinis.com/pricing-expertise) - Resources - [Downloadable Resources](https://www.stratinis.com/resources) - [Blog](https://www.stratinis.com/blog) - About - [About Stratinis](https://www.stratinis.com/about) - [Contact](https://www.stratinis.com/contact) - [Pricing Software](https://www.stratinis.com/pricing-software) - Pricing Expertise - [Pricing Advice & Pricing Expertise](https://www.stratinis.com/pricing-expertise) - Resources - [Downloadable Resources](https://www.stratinis.com/resources) - [Blog](https://www.stratinis.com/blog) - About - [About Stratinis](https://www.stratinis.com/about) - [Contact](https://www.stratinis.com/contact) ![](http://info.stratinis.com/hubfs/Imported_Blog_Media/-+.jpg) Pricing # Why Dynamic Pricing Is Key For E-commerce Retailers ![Stratinis](https://www.stratinis.com/hubfs/favicon.ico) Stratinis October 1, 2014   [![](http://info.stratinis.com/hubfs/Imported_Blog_Media/-+.jpg)](https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F1.bp.blogspot.com%2F-yy5nxT18a6U%2FVCvfzUNOTYI%2FAAAAAAAAAGY%2F1BZOei_ixKw%2Fs1600%2F-%252B.jpg&container=blogger&gadget=a&rewriteMime=image%2F*) Econsultancy highlight how dynamic pricing is a pricing strategy, in which prices change in response to real time-time supply and demand. It enables retailers to remain competitive with 24/7 price monitoring, changes and boosting profits by 25% on average. Providing retailers the flexibility to decrease prices, to increase sales when they are sluggish and increase prices to generate more profit, when they are booming. Pricing intelligence software has already caught on as 22% of retailers have chosen to implement it. An additional 7% plan to start using it within the next six months and 36% in the next year. This shouldn't be surprising, since research has found that price optimization software improves gross margins by 10%. Dynamic pricing has the additional benefit of providing retailers with additional insights on market trends. Retailers can implement different price levels and observe price elasticities before finding the optimal market price. The top dynamic pricing tactics for online retailers include: - Segmented pricing - Peak pricing - Time-based pricing - Penetration pricing   Read more at:  [https://econsultancy.com/blog/65327-why-dynamic-pricing-is-a-must-for-ecommerce-retailers#i.jf91ckaorf8ivv](https://econsultancy.com/blog/65327-why-dynamic-pricing-is-a-must-for-ecommerce-retailers#i.jf91ckaorf8ivv) See how [Stratinis](https://www.stratinis.com/) can endeavour to optimize and manage your prices through our [pricing software](https://www.stratinis.com/) [![Boo a presentation of Stratinis Price Management Software](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2671603/e1a95b4f-3a82-47e2-b14a-941a0db01e7c.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2671603/e1a95b4f-3a82-47e2-b14a-941a0db01e7c) ## Share this post [mailto:https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fwhy-dynamic-pricing-is-key-for-e-commerce-retailers](mailto:https%3A%2F%2Fwww.stratinis.com%2Fblog%2Fwhy-dynamic-pricing-is-key-for-e-commerce-retailers) ## Keep reading ### [![](https://www.stratinis.com/hs-fs/hubfs/images/PriceIncreases.jpg?width=1200&height=799&name=PriceIncreases.jpg) Pricing price research revenue control 8 Ways to Improve the Success of Price Increases](https://www.stratinis.com/blog/8-ways-to-improve-success-of-price-increases) ### [![](https://www.stratinis.com/hs-fs/hubfs/images/International-Customer-Pressure.jpg?width=1200&height=450&name=International-Customer-Pressure.jpg) global key accounts revenue control PriceBeam International Pricing: Understanding Differences](https://www.stratinis.com/blog/monitoring-international-price-differences) [![Stratinis logo](https://www.stratinis.com/hs-fs/hubfs/STRATINIS_LOGO_COLOR.jpg?width=606&height=139&name=STRATINIS_LOGO_COLOR.jpg "Stratinis logo")](https://stratinis.com) --- Copyright © 2026 Stratinis Ltd. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stratinis", "url" : "https://www.stratinis.com/blog/author/stratinis" }, "datePublished" : "2014-10-01T14:11:00.000Z", "headline" : "Why Dynamic Pricing Is Key For E-commerce Retailers", "image" : [ "http://info.stratinis.com/hubfs/Imported_Blog_Media/-+.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.stratinis.com/blog/why-dynamic-pricing-is-key-for-e-commerce-retailers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.stratinis.com/hubfs/STRATINIS_LOGO_COLOR.jpg" }, "name" : "Stratinis Ltd" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "sales", "telephone" : "+44 207 183 5870" } ], "name" : "Stratinis", "sameAs" : [ "https://www.facebook.com/stratinis", "https://www.linkedin.com/company/stratinis", "https://twitter.com/stratinis", "https://www.youtube.com/stratinis" ], "url" : "https://www.stratinis.com" } ```